Tuesday, May 8, 2018

DCI Launches Student Podcast in the News!

DCI takes to the digital airwaves! This past semester DCI launched a new student podcast which is hosted, produced, and edited by DCI students. As of this post, there are ten episodes and nearly 500 downloads already. Podcast team member Kelly Li wrote an article about the new venture which was published in the Arcadia Patch. You can read the full story here, and you can listen to all of the podcast via our podcast page

Sunday, April 29, 2018

DCI at Spring Preview

For the Digital Communications Internship, Spring Preview is not only an event to cover and promote Arcadia High, but it is also an opportunity to publicize DCI itself! Running the DCI booth on Thursday, April 12, seven interns advertised the organization to prospective middle school students and parents while running fun activities. 

"We had several amazing features at our booth this year, including a special egg hunt. Lucky students that found eggs came over to our booth to claim their prize: a gel pen or pieces of candy. That was definitely my favorite part since it attracted more people to our booth. Customized foam footballs with the Arcadia Unified logo were also included as prizes at our booth for the egg hunt. A camera, microphone and trifold board were also displayed.  
"Personally, I think we did an amazing job setting up our booth. It looked professional, and all the interns arrived on time. We were ready for the students to come check out our booth. In terms of preparation, I think we should prepare for Spring Preview a little earlier so that we can implement more of our ideas. Although the flyers and trifold board turned out amazing, more time would have been helpful so that not everything would be so rushed. Also, more space would have been better since we never got to implement our Chromebook smashing station or Instagram booth.  
"Helping to run the DCI booth this year made me feel very proud to be an Arcadia Unified School District (AUSD) intern. Plenty of students came to the booth, interested in the information we had to provide about DCI. It was great knowing that people were genuinely impressed by our program. I loved sharing my experiences. Overall, Spring Preview was a success, and I definitely want to work a shift next year!"
—Caitlin Wang

"The booth featured a multitude of things; we had pens, gel pens, a drone, candy, pamphlets, little footballs, the giant teddy-bear named Fur-an, and the amazing stuffed bear named Am-bear. My personal favorite was the pamphlets. Although that may sound super boring, I feel like the pamphlets looked amazing. It had a nice, aesthetic cover, a information filled inside, and a wonderful back cover that showed everyone how to apply. It was basically the basics of DCI in a sheet of paper."
—Cassidy Chhay 

"I'd definitely advise future interns to start planning for Spring Preview at least a week in advance. This year, we began the process just the Monday before the event, and though we were able to get everything together, there were still a few kinks that we didn't flatten out. For starters, Spring Preview happened to be held on the windiest evening of the week, which we hadn't anticipated. The trifold board that we had wasn't stable enough to stand on its own, so we resorted to having it lie flat on our table, which decreased its appeal to passerbys. Additionally, we hid a few Easter eggs in the general vicinity of our booth, assuming people would find them and come to our booth to claim a prize. We got most of them back, however, some ended up far from their original places and were never found or returned. To the interns who will be running the booth in coming years, remember to check the weather and not take the extravagance too far."
—Jocelyn Thao 

"Running the booth definitely took a lot of preparation, energy, and perseverance. To prepare for the day, I had to organize event coverage, table decorations, branded DCI candies, prizes, music, and handouts to ensure that our presence would have the maximum effect on incoming students. During Spring Preview itself, I chatted with parents and students about DCI, handed out prizes, and went around with Fur-Ann and Ambear to send more attendees to the DCI table! 
"For future interns, my biggest advice is to greet everyone with a smile! Think back to how it felt to be a freshman stepping foot on campus for the first time and how intimidating that might be. A friendly face never fails to draw people in, and it's always best to sound passionate and excited about what you're talking about so that others will be too! Don't hesitate to reach out to people and never get discouraged if someone doesn't show interest; there are plenty more who will! Lastly, remember to have fun! Sure, you're trying to bring in more interns to join the DCI family, but Spring Preview is also a wonderful part of the DCI experience. Relax and enjoy the afternoon with your fellow DCI-ers and have a great time!"
—Sarah Wang

"Running the booth was definitely a fun experience. My responsibilities included informing the incoming freshman with what DCI was about and interviewing students both past and future for the DCI podcast.Our booth featured our friendly faces ready to assist and inform any passerby’s questions as well as Furran and Ambear available for photo taking opportunities. My favorite experience was walking around and meeting all of our potential candidates."
—Jarett Yip

"This year, I had the opportunity to walk around and live stream the event on Instagram! The stream was not too successful, as we only accumulated about 50 viewers. Nevertheless, I also added photos to the @arcadiaunified Instagram story, through which we were able to reach over 1000 people! The amount of reach we had made me realize that perhaps DCI could utilize the Instagram story feature a bit more, as stories are also quite fun to create!" 
—Ella Cho

“This was my first time running a booth at Spring Preview. It was an interesting experience for me to be the one presenting rather that being the spectator for once. I would have never imagined that I would have the opportunity to run a booth at Spring Preview when I went to my first one three years ago. I helped set up the booth and later passed out flyers to anyone who was interested. My favorite experience was setting up the booth because I didn’t know what to expect. I was in awe of how amazing the DCI booth looked. I hope to volunteer at Spring Preview again next year!”
—Vivian Kwang

Monday, April 16, 2018

Captions Basics

New to the Digital Communications Internship or just want to brush up your caption-writing skills? Then this is the guide for you! Nearly all Digital Communications Interns will be required to write captions. This blog post will teach the basics to get new interns started. 

Note: If you would prefer to learn through a document, click here to read the original DCI Captions document. If you enjoy presentations, click here to view the DCI Captions Basics presentation. 

General Format

DCI captions all generally follow the same format, consisting of

  1. hook (optional but recommended)
  2. declaration of the event and congratulatory or interesting comment
  3. solid info (who what where when why)
  4. additional info and results
  5. future plans
  6. credits


The most covered topic is Arcadia High's sports games. Captions must include 

  1. names of both teams
  2. whether it was a win or loss
  3. where and when the game took place
  4. overall season record
  5. congratulatory words (if it is a win)
  6. when and where the next game is
  7. any additional info (for example, if it is a special game such as a Senior Night)

Also, watch out for special sports vernacular! They vary from sport to sport and can be quite tricky, so be sure to do a little research before writing a caption, especially if it is your first time covering an event of that sport. Below is an example of tennis vernacular.  
A tennis match is composed of points, games, and sets. A set consists of a number of games (a minimum of six), which in turn each consist of points.
—"Tennis scoring system" on Wikipedia


Nearly all other events fall into another category, sharing similar qualities such as

  1. event name
  2. performers
  3. directors/staff
  4. ticket price, different types of tickets, where to buy (if it is ongoing)
  5. time, date(s), location
 Be sure to thank large groups and important people (e.g. a show director, choreographer) for their contributions to the event. 


When DCI interns cover events, the credits always begin with "Photos by Digital Communications Interns". If staff members helped out, simply include them as "staff". Unfortunately, we do not name parents and others who contributed due to previous instances where people helped just to get their name mentioned. 

An example credits statement:
Photos by Digital Communications Interns Travis Chen, Kelin Graul, and staff. 


If you want your caption to be extra interesting and deviate from the standard hard facts, research is the way to go! You may also need to research to find out info or fact-check. Some great resources are
  1. Twitter
  2. Apache BigTeams
  3. Facebook
  4. boosters social media pages


Make sure to be courteous! For example, don’t use words like “demolished” and “pulverized”. Instead, just say we “defeated” or “beat” another team. While we are glad our team won, we must remain polite and professional.

Fully spell out acronyms because not everyone knows what something stands for. For example, the Performing Arts Center (PAC) was built a few years ago, so old alumni may not recognize the name "PAC". 

Of course, watch out for common mistakes:

  1. AHS’ Boy’s Varsity Basketball should be Arcadia’s Boys Varsity Basketball
  2. don’t start with the date
  3. basic grammar (such as it’s vs its)


Want to spice up your caption? You can start with a hook sentence to pull in interested readers. Hook sentences can include shocking changes during a sports game, unexpected outcomes, and a catchy idiom. 

To make sentences sound better and more interesting, you can start with a verb. Also, more info that helps the caption deviate from the standard solid info will make your caption stand out!


If you want to see some examples of what a great caption looks like, simply head over to Arcadia Unified's Facebook page or Instagram account


Now that you've read this all, why not try putting your skills to the test? I created two imaginary but normal events that the typical DCI intern would cover. Give them a try!
(They're rather short so feel free to make up some more info that, while writing a caption for a real game, you'd find through research.)

  1. 2/9 Girls basketball home game vs CV, win 56-48, next game 2/16 vs San Marino at San Marino
  2. Orchestra Fall Concert, 10/20, all 3 AHS orchestras, in PAC, 5-7 PM, tickets are $3 for students, $5 for anyone else

Feel free to comment your "caption" below!


Thanks for reading! Here are the links to other forms of this article, reiterated in a different format. 

Original DCI Captions Document
DCI Captions Basics Presentation

Monday, April 9, 2018

Student Perspective of USC High School Journalism Day

Attending USC's High School Journalism Day, DCI interns learn about various topics, including social media marketing, video production, and newscasting, while having the opportunity to use professional technology. Five students from various Journalism Days relay their personal and DCI-influenced perspective of the event. 

"I went to USC journalism day in the fall. Many other high schools in the LA district came, and DCI members were dispersed into separate groups so that we wouldn't all be stuck together. I missed my friends, but it was also a great opportunity to meet new people. At USC, we met several professors who taught us about the importance of media and how easy it is to tell a story. Honestly, we had already learned many of the discussed topics in DCI, but it was great to see the professional equipment offered at USC and understand the ambiance of the campus itself. I personally don't plan to apply to USC because I'd like to go to a school outside of California, but I would still say that USC is a great college to apply to and has an excellent journalism program."
—Estelle Hooper

"USC Journalism Day was the first time I ever stepped foot onto a college campus. It opened my eyes to what people do at college when they are not studying or focused on exams. It was like entering a little community with people who have the same interests as you. I thoroughly enjoyed the experience of visiting the journalism sector of USC, Annenberg."
—Vivian Kwang

"As I took my first steps onto the USC Campus, I was amazed at the serenity of it all. It was my first time at USC, and seeing how the bright morning sun glistened off the red brick building of the Wallis Annenberg Hall took my breath away. Stepping inside, I was greeted by smiles as I took my seat in the lecture hall. A few moments later, keynote speaker Brian De Los Santos of the Los Angeles Times began a powerful message on how journalism changed his life and how he hopes to, one day, change the world by publishing his story in the papers.
As the day progressed, we were split up into different workshops to learn more about journalism and civic engagement. The Mobile Journalism Workshop introduced many tools for mobile video recording and was also a nice refresher of many tips taught by DCI, such as the iMovie workshops that we have every year. My favorite workshop was discovering the Annenberg Media Center, as I was able to get a glimpse of all the tools used by professionals to produce TV news segments, podcasts, and videos. Overall, my day at USC provided a deeper insight into the world of professional journalism."
—Brandon Chen

"A few months ago, I participated in the USC High School Journalism Day with DCI. Not knowing what to expect, I went into this event open-minded and excited to not only learn more about journalism but to also learn more about USC’s journalism accommodations and prestigious programs. Nevertheless, while I did learn a great deal about Public Relations and Marketing and such, I also learned some things about journalism in relation to myself and my experiences. I. Journalism is not for me. Before attending this event, I always considered the profession of a journalist as a prospective occupation for the future. However, upon spending a few hours learning about journalism, I realized that this is not what I expected journalism to encompass. Nevertheless, I greatly appreciate that I was able to get a taste of collegiate journalism so that I know what I would be getting myself into. II. DCI is advanced. It wasn’t until this event that I realized how fortunate us interns are to be able to not only participate in this program, but to also have access to tons of resources such as the utility of DSLR cameras, podcast apps, and weekly workshops. Many of the skills that were covered in the Journalism Day have been covered by DCI on multiple occasions and upon experiencing this, I realized that DCI is truly a prestigious and professional group to be a part of. III. Journalism is everywhere. While the entirety of the day may have not appealed to me, one profound thing I learned that really resonated with me is that journalism is everywhere. From the billboards we see on the freeways to the thousands of posts we see on social media, journalismthe sole spread of informationtakes part through countless forms in our lives. In this day and age, information is disseminated in a matter of secondsand it is through journalism that this is able to happen.
Although I discovered that journalism is not ideal for me, I was able to reflect and truly appreciate the role that journalism has in my life from this USC Journalism Day."
—Ella Cho

Annenberg Media Center

"The very thought of being at USC, attending USC High School Journalism Day, awed me. The giant ornate buildings towered over a neat brick square, accurately described by my peer as 'Hogwarts in real life'. After listening to inspirational keynote speakers, all high school students attended mini-workshops that briefly covered journalism topics including social media, video production, and choice of media. Throughout the classes, I learned a little and reviewed a little; DCI had already covered many of the topics presented there. However, something I had never seen before was USC's breathtaking Annenberg Media Center, a giant room filled with cutting-edge technology: a TV channel program control room, news anchor filming studio, and a green screen corner with a teleprompter. This part was eye-opening and very new to me. While I will be majoring in computer science and not journalism, I'm grateful for the opportunity to attend USC's High School Journalism Day and gain exposure to higher-level knowledge and technology."
—Sandra Tang